Emma Email Marketing

Emma Email Marketing will replace Webtools Email+ for targeted and mass-marketing emails and communications for UIC. Webtools Email+ will be available to UIC users until Nov. 1.

Microsoft Outlook will continue to be UIC’s standard application for day-to-day emails, scheduling and managing tasks.

Emma Email is a widely used email marketing platform with an intuitive interface and user-friendly email marketing tools. It will empower colleges, schools and units across the university to effectively market to and communicate with their key audiences.

Emma Email features

• Drag-and-drop tool makes creating marketing emails easy and efficient.
• UIC-branded and mobile-optimized email templates elevate your college, school or unit’s communications and engage audiences.
• A/B testing gives you more insight into your audiences and their preferences.
• Marketing automation allows you to create a series of emails that send automatically based on designated times or actions, such as sending a reminder email to those who have not yet registered for an event.

September

Training:

• Training for Emma Email Marketing users. See the training section to register for training dates and view recordings.

Emma platform access:

• User access and permissions are determined by the primary Emma account owner for the college, school or UIC unit. For more information visit our User Access page.

Email campaign and template creation:

• Users can begin creating emails and templates (dependent on level of access)
  Note: For any mass-marketing emails that need to be sent before Oct. 1, please continue using Webtools Email+ or your existing email marketing tool.

October

Audience/email lists:

• Users can begin creating audience segments, filters and groups of internal audiences.

Email sending:

• Account owners will be notified when their internal accounts are ready for sending emails.
• For any mass-marketing emails that need to be sent to external audiences before Nov. 1, please continue using Webtools Email+ or your existing email marketing tool.

November

All colleges, schools and units should plan to transition all marketing and communications email campaigns to the Emma Email platform by Nov. 1.