Introduction
UIC’s Emma Email Marketing Platform
Emma Email Marketing is UIC’s primary tool for targeted and mass-marketing emails and communications for UIC. Microsoft Outlook will continue to be UIC’s standard application for day-to-day emails, scheduling and managing tasks.
Emma features
- Drag-and-drop tool makes creating marketing emails easy and efficient.
- UIC-branded and mobile-optimized email templates elevate your college, school or unit’s communications and engage audiences.
- A/B testing gives you more insight into your audiences and their preferences.
- Marketing automation allows you to create a series of emails that send automatically based on designated times or actions, such as sending a reminder email to those who have not yet registered for an event.