Creating Audience Groups

You can create two different types of audience groups: regular and test groups. Test groups are made up of a few people who know they will be receiving a test of your campaign prior to the final send. For example, your test group might include colleagues who can proofread the email for typos, or stakeholders who want to see the content before it’s sent.

1. Navigate to your Audience tab.
2. Click on the Groups section in the panel on the left.
3. Click on the Create a group button on the right.
4. Enter a name for the group. If this will be a test group, check the box that says: This is a test group; in which case, we also suggest adding the word “test” to the group name.
5. Click on the Create button.

The new group will appear in your Groups page under the Regular tab. If it’s a test group, it will be under the Test tab instead.

You can add contacts to an audience group by importing a list, adding them manually or using a signup form.

Importing a list of contacts

For a larger group of contacts, save time by importing a list of email addresses and adding them to an audience group in bulk.

Adding contacts manually

Smaller groups of contacts or individual contacts can be added manually.

Signup forms

Connect a signup form to a group so anyone who fills out the form is automatically added to the corresponding group.

1. Go to the Audience tab > Contacts
2. In the search bar, type or copy and paste the contact’s NetID or email address to find their specific contact record
3. Once they are found, click on the contact’s username which will take you to their contact page
4. Click “Edit”
5. On the right side, you should see a list of your existing groups
6. Check the box next to the group you’d like to add them to
7. Click “Save”
8. Navigate to the Groups tab > Click on the specific group and verify that they have been added

For more information on managing groups, visit the Emma Support Hub.

• Managing Groups